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Growth Marketing Manager


Atlanta, GA, US / Austin, TX, US / Boston, MA, US / Chicago, IL, US / Las Vegas, NV, US / Los Angeles, CA, US / Minneapolis, MN, US / New York City, NY, US / Portland, OR, US / San Francisco, CA, US / Seattle, WA, US / Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Enterprise
  • Post Date: 06/15/2021
  • Website:
  • Company Address: 564 Market Street Suite 700, San Francisco, CA, 94104

About Crunchbase

Crunchbase is the leading destination where you can discover innovative companies, connect with the people behind them, and uncover new opportunities. Our mission is to democratize the way innovators connect to opportunities, and over 50 million professionals—including entrepreneurs, investors, market researchers, and sales people—trust Crunchbase to inform their business decisions. Companies all over the world rely on Crunchbase to power their applications, making over one billion API calls on our platform each year.

Job Description

Crunchbase is the best place to discover innovative companies, connect with the people behind them, and uncover new opportunities. Over 50 million professionals—including entrepreneurs, investors, market researchers, and salespeople—trust Crunchbase to inform their business decisions. We believe diverse thinking fosters the discovery of new solutions and surfaces old problems that need answers. We are democratizing access to opportunities so that people and companies with different perspectives can accelerate innovation for a better future. We are proud to build products that will shape how companies and people connect for the future.
Crunchbase is committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products.
Crunchbase has a remote-first approach, and is open to hiring in these locations:
Atlanta, Austin, Boston, Chicago, Las Vegas, Los Angeles, Minneapolis, New York, Portland, San Francisco, and Seattle
Marketing at Crunchbase
The Crunchbase Marketing team is responsible for product, corporate, and growth marketing initiatives, including lead generation and monetization, crafting outstanding content, and driving engagement with our community of users. Our Growth and Ops team drives business results at Crunchbase via web and product optimization, demand generation programs, and by improving experimentation and tech capabilities for the Marketing team in general.
This Role
The Growth Marketing Manager will lead all aspects of the main self-serve upgrade and downgrade experiences for our Crunchbase users. This role will build the roadmaps for our website and in-product prompts and collaborate with the Lifecycle and Product teams to meet revenue targets. You’ll partner with Analytics and developers to launch, monitor, and call experiments to test your way to success. Lastly, you’ll monitor and report out on the self-serve business to executives and use your findings to help set future growth targets and strategies. You’ll report directly to the Director of Growth and Marketing Ops.

What You'll Do:

    • Own the strategy through to execution of experimentation on in-product and web monetization surfaces for self-serve
    • Plan across departments with Product, Engineering, and Lifecycle to build end-to-end experiences
    • Monitor, report on, and investigate Crunchbase’s self-serve business metrics
    • Manage our web dev. resource to produce necessary changes on our marketing site
    • Maintain and expand our web development and testing capabilities

What We're Looking For:

    • 5-7 years of proven experience in Growth Marketing, Growth Product Management, or a similar role
    • AB testing and experimentation savvy
    • Experience collaborating with a web developer resource to produce and maintain web pages
    • Experience using AB testing tools like Optimizely or similar to run your experiments
    • Analytical skills for monitoring, investigating, and reporting on the performance of your surfaces
    • SaaS and/or startup experience is a plus
Why Crunchbase
Crunchbase values fostering growth and developing our craft by offering a generous Learning and Development reimbursement policy for all employees to use towards classes, events, conferences, and more. We look for ways to give back to our community by giving 4 days off for volunteering per year. We understand the value of taking time to refresh and offer flexible paid time off. We are working to build a better future for everyone, and offer an annual carbon-offset paid by Crunchbase for all employees. These are just a few examples of our generous benefits package, check out our careers page to find out more.
Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.

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