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Senior Product Marketing Manager, Core Products

Ironclad

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Enterprise
  • Post Date: 10/07/2021
  • Website: ironcladapp.com
  • Company Address: 325 5th Street, San Francisco, CA, 94107

About Ironclad

Ironclad is the digital contracting platform loved by modern legal teams.

Job Description

Contracts are the next billion-dollar SaaS vertical
 
Contracts are the most important unsolved problem in modern business. Businesses run on contracts—but they slow businesses down, and cost companies millions.
 
At Ironclad, we’re reimagining contracts, turning them from blockers into business enablers and data pipelines. L’Oréal, Staples, Mastercard, and leading innovators use Ironclad to collaborate and negotiate on contracts, accelerate contracting while maintaining compliance, and turn contracts into critical carriers of operational business intelligence. We’re backed by Sequoia and BOND and a Fortune Great Place to Work.
 
Core PMMs own go-to-market strategy for core products. Their job is to make their product lines successful in the market and with customers. They are champions of their products, and define and manage end-to-end GTM strategy for their product areas, including all messaging, positioning, launch planning, sales and CS enablement, and customer adoption necessary for a successful launch. They don’t just focus on top-of-funnel goals, but also on activation and adoption as a measure of product success. They are experts in their customer and product, and use their expertise to influence the product roadmap.

What you'll be doing:

    • Be the subject matter expert on 2 product areas; understand the technical ins and outs of how it works.
    • Create compelling roadmap messaging and product demo paths for customer presentations, sales presentations, events, and analyst briefings.
    • Define and manage end-to-end GTM strategy for your product areas, including messaging, positioning, launch planning, sales enablement, and customer adoption. 
    • Build product marketing programs and frameworks to promote Ironclad’s products and services, internally and externally, and drive organizational excellence.
    • Develop insights based on product usage data, voice of customer, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results.

Key skills:

    • Launch whiz, with track record of successful (hitting metrics) launches
    • They love and understand great products
    • Technical competence (knowing the technical ins and outs of how their product works) 
    • Great at simplifying complex technical requirements into plain English
    • Excellent positioning and messaging
    • High customer empathy
    • High drive 
    • High ownership 
    • Strong XFN experience
    • Proven results working at a high-growth company

What it's like to be a PMM at Ironclad:

    • We work closely with company leadership. PMM at Ironclad works closely with our stellar C-Suite that comes from the executive ranks of Salesforce, Zendesk, Palantir, Marketo, and Google.
    • Reporting structure. We are a Product-driven company, reporting into Product, with a dotted line to the CEO. We work alongside Growth Marketing, and partner with Sales, CS, and Product to define and drive company-wide go-to-market strategy. 
    • No RAM (random acts of marketing). We goal ourselves against company-level priorities rather than laddering up to any one team. This enables us to be a strategic partner rather than randomized. 
    • Drive impact. We drive the most high-impact projects at the company, including our award-winning analyst and PR program and the State of Digital Contracting quarterly product keynote.

Benefits & Perks:

    • Health, dental, and vision insurance
    • 401K
    • Wellness reimbursement
    • Flexible vacation policy
    • Generous parental leave for both primary and secondary caregivers
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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