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Lifecycle Marketing Director


United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Enterprise
  • Post Date: 08/04/2022
  • Website:
  • Company Address: 564 Market Street Suite 700, San Francisco, CA, 94104

About Crunchbase

Crunchbase is the leading destination where you can discover innovative companies, connect with the people behind them, and uncover new opportunities. Our mission is to democratize the way innovators connect to opportunities, and over 50 million professionals—including entrepreneurs, investors, market researchers, and sales people—trust Crunchbase to inform their business decisions. Companies all over the world rely on Crunchbase to power their applications, making over one billion API calls on our platform each year.

Job Description

Location: Atlanta, GA; Austin, TX; Boston, MA; Chicago, IL; Las Vegas, NV; Los Angeles, CA; Miami, FL; Minneapolis, MN; New York, NY; Portland, OR; Raleigh, NC; San Francisco, CA; Seattle, WA; Remote /

The Crunchbase Marketing team leads all parts of the marketing funnel from brand awareness through conversion and customer retention. We are at the forefront of a globally recognized brand, interacting with millions of users every month—yet we have the agility, speed, and empowerment that comes with working at a startup.
We are looking for a Senior Lifecycle Lead to guide the Lifecycle Marketing team and develop our company-wide lifecycle marketing strategy. The lifecycle team is responsible for owning engagement for all stages of users’ lifecycle including: free anonymous, free registered, trial, new customer, dormant customer, renewed customer, and canceled customers. 

What You'll Do:

    • Create and implement a full lifecycle, multi channel strategy, that increases product adoption and WAU for 70M+ users
    • Refine and optimize measurement models and audience segmentation to ensure lifecycle campaigns focus on high-impact initiatives
    • Ensure all lifecycle campaigns meet high quality bar for targeting, design, copy, and technical execution
    • Own lifecycle technology stack including Pendo, Iterable, and Marketo; identify new tools as needed
    • Own all marketing engagement metrics and partner with Growth team to complement their revenue targets
    • Support the career growth for a group of daring, dedicated lifecycle marketers

What We're Looking For:

    • 7+ years Lifecycle/CRM experience with proven understanding of product-led growth motions
    • People management experience supervising 3 or more individuals.
    • Commanding knowledge of customer engagement platforms including email, push, in app marketing, and SMS
    • Strong written and communications skills
    • Data-driven approach to decision making

What Crunchbase Offers:

    • Competitive salary and equity
    • Remote first policy
    • Generous Reimbursement policy for learning and development activities
    • Monthly fitness / mental health reimbursement
    • 14 weeks of fully-paid time off for new parents
    • Flexible Paid Time Off (PTO)
    • Volunteering Paid Time Off
    • Incredible medical, vision and dental benefits for employees and their families
    • Free One Medical Group membership for employees and their families
    • 401(k) and Roth plans, and free annual financial adviser check-in
    • Monthly internet stipend
    • Work from home allowance to purchase furniture for your work from home space
    • Annual carbon offset
    • Matching charity contributions for our Townhall awards
    • A team of creative, transparent entrepreneurs driven to accomplish our mission
At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!
Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.
Salary Range: $180k-200k. You may also be entitled to receive equity and benefits.

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