Director of Product Marketing

Vic.ai

New York, US / Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Enterprise
  • Post Date: 01/21/2023
  • Website: vic.ai
  • Company Address: 228 Park Avenue S, New York, NY, 10003
  • Salary Range: $50,000 - $150,000

About Vic.ai

Vic.ai is an AI pioneer building autonomy and intelligence to digitally transform accounting and finance to improve productivity, decision-making, and ROI.

Job Description

The Director of Product Marketing will spearhead Vic.ai’s post-product development marketing efforts, product positioning, and messaging with the objective of creating demand for our products thereby increasing sales. This includes acting as the “voice of the customer” and deeply understanding consumer needs and market trends. The role will address questions about the product, the target customers, how they will reach those customers, and how to price the product. The Director of Product Marketing must be an expert on Vic.ai’s products and features to raise product awareness in the market and educate customers about its value and benefits. 

As our Director of Product Marketing, you will:

 

  • Work closely with sales and product teams to develop optimal pricing strategies, value propositions, product education approaches, and execution of competitive counter-tactics
  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits
  • Develop engaging and educational product marketing campaigns (e.g., case studies, sales documentation, product videos, website copy, blog posts, e-guides) that articulate the benefits of our products
  • In conjunction with the VP of Product, oversee product launches and move the product from awareness to adoption in new market segments post-launch
  • Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators, and understand what consumers look for in their ideal products
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications, and media placement
  • Work with major and minor partners to deliver solutions and coordinate joint GTM activities
  • Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle
  • Assist sales on calls when appropriate to provide deeper dives into the product
  • Speak and present both internally and externally to promote the company and next-gen AI platform and products

 

Requirements:

  • Bachelor’s or Master’s in marketing or related discipline
  • 7+ years of product marketing, product management, or digital marketing experience in a related industry
  • Strong communication skills
  • Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results
  • Ability to develop, organize, and maintain process and training documentation
  • Proven track record of executing successful product launches
  • Excellent written and verbal communication skills
  • Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
  • Preference for working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates, prospects, and customers

What we offer....

  • An exciting work environment operating at the forefront of AI technology development
  • Competitive salary
  • 401K, health/vision/wellness perks (including health insurance coverage option 100% free for the employee AND family and perks like ClassPass and CitiBike!)
  • Generous maternity and paternity leave
  • Virtual team building events & awesome swag 
  • People-focused culture, adding-value and fun to our meetings
  • Generous vacation time, family and travel-friendly environment
  • Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment 
  • The opportunity to work remotely, including workstation setup
  • A team-focused culture. The team builds the product, the business builds the team

Acceptance and inclusion for everyone is at the heart of our company. We strive for diversity of thought, culture and background, which connects the entire Vic.ai community.  We are proud to be an Equal Opportunity Employer.