- Job Type: Full-Time
- Function: Marketing/PR/Product Mktg
- Industry: Enterprise SaaS
- Post Date: 09/14/2023
- Website: branch.io
- Company Address: 195 Page Mill Rd, Suite 101, Palo Alto, California 94306, US
- Salary Range: $50,000 - $150,000
About Branch
We provide cross-platform linking and attribution solutions to the world's leading digital brands.Job Description
At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our team consists of smart, humble, and collaborative people who value ownership over all we do to create a product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
We’re looking for our next Product Marketing Manager to lead the marketing strategy for ads measurement at Branch. Branch's Product Marketers help everyone in the company clearly communicate the value of our products to customers. You’ll partner closely with teams across Branch to launch marketing campaigns that generate leads, increase adoption with existing customers, and position Branch as a leader in the industry.
As part of the product marketing team you’ll also develop a deep understanding of our markets, customer needs, and products. This will allow you have a huge impact on how we build right products for and successfully launch them in the market.
As a Product Marketing Manager, Ads and Measurement, you’ll get to:
- Own the marketing strategy, from planning to execution, for key mobile ads measurement capabilities and product launches.
- Create compelling marketing content such as webinars, blog posts, case studies, and whitepapers to generate customer leads and establish Branch as a thought leader.
- Partner with product to influence the roadmap for new ads measurement features.
- Collaborate with sales, support, and growth marketing teams to successfully commercialize products and grow revenue for Branch.
- Meet with customers, conduct research, and engage with the industry to build a strong point of view on the future of digital advertising.
You’ll be a good fit if you have:
- 4+ years experience in product marketing, digital marketing, or ads measurement.
- Strong communication skills including experience writing sales or marketing content.
- Experience working cross-functionally and influencing stakeholders on technical and sales teams.
- Ability to navigate complex and ambiguous business challenges to recommend solutions.
- Experience in the mobile apps ecosystem working with mobile growth marketers or app developers.
- Knowledge of ads measurement techniques like attribution, incrementally, or media mix modeling.
- B2B marketing experience including product positioning, case study development, or sales enablement.
A little bit about us:
- Branch is well capitalized with funding from investors such as NEA, Founders Fund, and Playground Global.
- We are headquartered in Palo Alto, CA with teams around the globe.
- Diversity at Branch ranks in the top 10% for similarly sized companies (by Comparably).
- In 2022, we were recognized as one of Forbes Best Startups and certified by Great Places to Work.
- We have more than 3 billion monthly users and are partnered with over 100,000 apps.
If you think you’d be a good fit for this role, we’d love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can’t wait to show you what we have to offer!
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.