Vice President - SaaS Products


Palo Alto, CA, US
  • Job Type: Full-Time
  • Function: Engineering Prod Mgmt/Dev
  • Industry: Enterprise SaaS
  • Post Date: 09/14/2023
  • Website:
  • Company Address: 195 Page Mill Rd, Suite 101, Palo Alto, California 94306, US

About Branch

We provide cross-platform linking and attribution solutions to the world's leading digital brands.

Job Description

At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our team consists of smart, humble, and collaborative people who value ownership over all we do to create a product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

Join our Exciting Journey - Driving SaaS Product Leadership at Branch!

Are you an innovative and experienced product leader with a proven track record of taking new product capabilities from scale to market leadership? Branch is in the midst of an exciting transition from a Founder-led company to an Executive-led organization, and we need your expertise to scale and mature as a leader in the SaaS market.

As the VP of SaaS Products, you will play a pivotal role in this transformation, reporting directly to our CEO and collaborating closely with C-Level leaders to shape the future of our SaaS product portfolio. Leading a high-performance team, you will be instrumental in engaging customers, defining product strategy, and creating compelling roadmaps for our SaaS offerings. Working alongside engineering, you will drive the execution of deliverables, ensuring business impact and success.

This role operates in a highly cross-functional environment, requiring you to thrive in ambiguity, excel in a fast-paced growth stage setting, align with executive stakeholders, and collaborate with global teams across different time zones. You will be responsible for driving products to support driving Annual Contract Value (ACV) and pipeline growth, forging strong partnerships with sales, sales enablement and marketing. Additionally, you will engage with senior-level customer stakeholders to drive product adoption.

Key Responsibilities:

Product Roadmap:

  • Own the end-to-end product lifecycle, from market needs assessment to customer success.
  • Craft and communicate the SaaS product vision and roadmap to C-level staff, board members, customers, partners, and employees.
  • Utilize market analysis, competitive insights, and customer research to shape the product roadmap.
  • Present product roadmaps effectively to key customers and partners.
  • Drive product analytics to optimize feature usage and comprehension.
  • Foster a customer-centric mindset and incorporate it into the product development process.

Product Execution:

  • Collaborate with engineering teams to ensure timely product deliverables.
  • Facilitate cross-product capabilities and dependencies to leverage innovations across the organization.
  • Develop go-to-market strategies and campaigns in collaboration with marketing.
  • Define pricing and competitive positioning for each product.
  • Act as the primary evangelist for our SaaS product, participating in press activities, conferences, discussions with thought leaders, and market analysts.
  • Drive product analytics for continuous improvement.
  • Engage directly with customers during pre-sales and post-sales implementations to align product features with their desired business outcomes.
  • Drive Product Advisory Councils in key regions globally.

Desired Skills and Qualifications:

  • High energy and passion for the role.
  • Demonstrated leadership DNA with the ability to motivate and lead product teams effectively.
  • Strong experience managing SaaS product management and/or development teams.
  • Background in marketing technology products preferred.
  • 15+ years of product management or equivalent experience.
  • Successful implementation of data-driven processes to create actionable roadmaps.
  • Proven experience working with international teams in growth stage environments preferred.
  • Strong organizational and analytical skills, excellent written and oral communication, including experience in high-level business discussions.
  • Bachelor's Degree in Engineering, Computer Science, or related disciplines or equivalent experience in technical leadership roles.
  • Alignment with Branch's values and culture.
  • Grace under pressure, sense of humor, and camaraderie in execution.
  • Outstanding interpersonal skills that transcend various cultures and professional backgrounds.
  • Exceptional leadership capabilities with a track record of growing, developing, and retaining top technical and product management talent.

Join us at Branch, and let's embark on an incredible journey together!


In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Palo Alto, CA, is $315,000 - $470,000. Compensation will be based on experience and level.

Please note that this information is provided for those hired in Palo Alto, CA only. Compensation for candidates outside of Palo Alto, CA will be based on the candidate’s specific work location.

A little bit about us: 

  • Branch is well capitalized with funding from  investors such as NEA, Founders Fund, and Playground Global.
  • We are headquartered in Palo Alto, CA with teams around the globe.
  • Diversity at Branch ranks in the top 10% for similarly sized companies (by Comparably).
  • In 2022, we were recognized as one of Forbes Best Startups and certified by Great Places to Work.
  • We have more than 3 billion monthly users and are partnered with over 100,000 apps.

If you think you’d be a good fit for this role, we’d love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can’t wait to show you what we have to offer!

Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.