Marketing Analyst

Kiavi

Remote
  • Job Type: Full-Time
  • Function: Business Intelligence
  • Industry: Fintech
  • Post Date: 04/03/2024
  • Website: kiavi.com
  • Company Address: 575 Market Street, Suite 1600 , San Francisco, CA, 94105

About Kiavi

Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). Kiavi harnesses the power of data & technology to offer REIs a simpler, more reliable, and faster way to access the capital they need to scale their businesses.

Job Description

Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). We harness the power of data & technology to offer our customers a simpler, more reliable, and faster way to access the capital they need to scale their businesses. 

Formerly known as LendingHome, we’re committed to helping REIs revitalize the approximately $25 trillion worth of aged U.S. housing stock to provide move-in ready homes and rental housing for millions of Americans across the country.

Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards, Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more

  • Loans Funded: $18+ billion in loans funded 
  • Homes financed: 71,000+ projects funded for our customers across the country
  • Geography: 31 states + D.C. where we lend to REIs so they can revitalize neighborhoods
  • Employees: Over 400 employees with competitive benefits and perks

This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them. 

At this time, we are not approved to hire in the following regions for this role: Alabama, Alaska, Arkansas, California, Connecticut, Delaware, Idaho, Indiana, Iowa, Louisiana, Massachusetts, Mississippi, Montana, New Hampshire, New Jersey, New Mexico, North Dakota, Oklahoma, South Dakota, Vermont, Wyoming. As well as: NYC Metro Area, Seattle Metro, Washington DC Metro, Baltimore Metro, Boston Metro, Chicago Metro, Houston Metro, Denver Metro, Portland Metro. 


JOB SUMMARY 

Reporting to the Sr. Manager of Marketing Operations, as the Marketing Analyst at Kiavi, you'll play a pivotal role in shaping the success of our marketing initiatives. From designing, maintaining and optimizing dashboards to owning strategic campaign improvements, your work will directly contribute to decision-making and strategic planning. Join us on the journey to transform the real estate landscape and build a future where everyone has access to quality housing. 

A variety of skills are needed for this position, including but not limited to strong analytical background with experience working with marketing analytics and data visualization, url structure, reporting best practices, requirements gathering, getting appropriate approvals, keeping schedules and budgets, collaborating on cross functional initiatives, and reporting program performance internally.

We Are Looking For A Person Who Is:

  • Passionate about decoding data and being resourceful to enhance marketing strategies.
  • Thrives in a dynamic environment and enjoys driving impactful change.
  • Detail-oriented, curious, and committed to delivering accurate and actionable insights.
  • A collaborative team player with excellent communication and documentation skills.
  • Comfortable utilizing a variety of data resources (Salesforce, Tableau, Snowflake, Looker, Google Analytics, Marketo) to determine the true impact of marketing campaigns
  • Experienced with working across Marketing, Data, Sales, and Engineering teams. 

JOB DUTIES - 

  • Manages day to day tracking processes & ensures data accuracy and consistency, helps identify and implement process improvements
  • Conduct in-depth analysis of marketing campaigns, identifying opportunities for campaign and process improvement, quantify business impact, identify new data points, and drive implementation
  • Propose, define, and report on KPIs to evaluate overall marketing & various campaign effectiveness
  • Generate and communicate clear, compelling, and actionable insights about live and future campaigns to internal and external stakeholders
  • Build dashboards to surface new learnings and KPI impacts for marketing team members
  • Collaborate with Data team to define requirements, and deliver new, or update existing datasets for analysis
  • Responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques
  • Ensure accurate tracking and reporting of marketing spend within budget; manage budget re-forecast and variance explanations

MINIMUM QUALIFICATIONS

  • At least 3 years of related experience with marketing data and analytics, proven track record of delivering effective dashboards and 
  • Bachelor’s degree
  • Data-driven mindset with focus on real-time performance optimization, with an ability to organize and scrutinize data, interpret metrics and identify trends.
  • Experience in Data visualization / Business Intelligence tool (Tableau, Looker, Sigma etc.)
  • Experience with data manipulation in google sheets / Excel
  • Experience with SQL / data warehouse (Snowflake, Redshift, etc.)
  • Online Marketing Knowledge - Strong knowledge of online marketing best practices, deep understanding of the lead journey with a long sales cycle
  • Independent - Can drive and manage projects on their own to meet deadlines, has experience creating documentation
  • Analytical - Ability to define problems, collect data, establish facts, and draw valid conclusions. Can translate data into actionable insights and data
  • Innovative/creative - Can find unique solutions to challenging problems and thrive in a constantly-evolving & fast-moving environment
  • Team player - Works well with other teams that aren't directly accountable to our objectives, able to collaborate in order to drive a project to completion
  • Accountable/Results Oriented - Ready to be held accountable to goals, and finds motivation in meeting aggressive goals. Has a bias for action.
  • Bonus: Experience with Marketo, Salesforce, Hubspot, API, JSON, HTML, Javascript.

Kiavi takes a market-based approach to pay, and pay may vary depending on your location. The expected annualized base pay range for this full-time role to be performed remotely is $70,600 - $95,500 + 5% bonus + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific base pay range for your preferred location during the hiring process. Please note that the pay range listed above reflects the base salary only, and does not include the target value of bonus, equity, or benefits.


Benefits and Perks 

  • Medical, Dental, and Vision Insurance: Kiavi offers free employee-only coverage for medical, dental, and vision plans. Dependents receive a heavily discounted premium, competitively placed in the 90th percentile for cost.
  • Health Savings Account (HSA): For those enrolled in a High Deductible Health Plan (HDHP), Kiavi provides an annual employer contribution to HSAs: $500 for individual coverage and $1,000 for dependents.
  • Disability and Life Insurance: Immediate access to short-term and long-term disability insurance, as well as group life and AD&D insurance, with coverage at 1x annual salary.
  • Remote-First Work Policy: Kiavi supports a remote-first environment, offering a one-time office setup reimbursement of up to $500 and a monthly $75 stipend for internet and phone expenses.
  • Flexible Time Off: Employees are empowered to manage their own time off, with no strict limits, as long as it's approved by their manager.
  • Paid Leaves: Up to 8 weeks of paid leave for medical or caregiver purposes, and 12 weeks of paid maternity/paternity leave. Short-term disability leave is also available for birthing mothers.
  • 401(k) & Company Match: A 401(k) plan managed by Fidelity, with Kiavi matching 100% of contributions up to 3% of compensation or $4,000 (whichever is less). All employer contributions are immediately vested.
  • Product Ownership: All employees think like an owner because all employees play a critical role in making our business great. Many roles are eligible for stock option grants.

Kiavi in the News:


If you'd like to see more about what Kiavi has to offer or explore additional opportunities, visit our careers page. 


Kiavi is an Equal Opportunity Employer
San Francisco Fair Chance Ordinance Police Code, Article 49