Senior Social Media & Influencer Manager

StyleSeat

Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Enterprise SaaS
  • Post Date: 04/03/2024
  • Website: styleseat.com
  • Company Address: 548 Market St. , PMB 80095, San Francisco, California 94104, US

About StyleSeat

StyleSeat is the premier marketplace for independent beauty, grooming, and wellness professionals to grow their businesses and where clients can quickly discover and book their services.

Job Description

100% Remote (U.S. Based Only, Select States - See Below)

About the role

We are looking for an ambitious, strategic and hands-on marketing leader to join our small and passionate team as a Senior Social Media & Influencer Manager. Together, we’ll spread the word about StyleSeat and inspire our community of stylists and beauty Pros to build their personal and professional success. We are seeking an expert communications professional with a strong background across social media and influencer marketing, ideally in the beauty/wellness/lifestyle space. The right candidate has a strong mix of communications, creative and strategic skills with a focus on creating high-performing content and building a community of brand evangelists. The Senior Social Media & Influencer Manager will play a pivotal role in driving the success and impact of the StyleSeat brand and offering for our Pros. 

What you’ll do

Main Responsibilities 

  • Lead StyleSeat’s social media and influencer efforts, developing and posting compelling and engaging content that resonates with our audience across channels (FB/IG, TikTok, Pinterest, and other relevant social platforms). 
  • Work cross-functionally to develop the social media content calendar; engage our audience with compelling ongoing content series while supporting key business priorities (e.g., new product launches + education, community building + events, educational content, product support + education).
  • Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents to amplify the StyleSeat brand message; Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery.
  • Own the StyleSeat social media accounts, including creation of the social calendar, scheduling, posting, and community management.
  • Build out actionable reporting; Monitor growth and engagement across platforms, hit growth/engagement targets, track progress against KPIs and adjust future content accordingly, reporting this data to the wider team weekly or monthly.
  • With our greater team, manage the community: respond to comments + messages across platforms, direct inquiries to the appropriate teams, engage customers + creators who are sharing our products on social, flag concerns to the broader team.
  • Stay up-to-date on social platform updates, best practices, and new trends to ensure StyleSeat’s organic marketing strategies are always evolving with new information. Suggest new/experimental trends and initiatives, as well as changes to existing practices.

Specific deliverables (90 Days) 

  • Build out channel strategy, prioritizing the top 3 channels to reach and engage our Pro audience within 30 days.
  • Set goals for follower growth, and develop a plan for achieving and tracking within 60 days.
  • Identify, develop, and launch 3-4 content pillars for the social channel within 90 days.

Who you are 

Successful candidates can come from a variety of backgrounds, yet here are some of the critical and nice-to-have experiences we’re looking for:

Must Have 

  • 5-7 years of experience in communications and social media with a proven track record of growing a brand following on social media platforms.
  • Deep knowledge of and 2-3 years of hands-on experience posting on social platforms – Meta (Instagram/FB), TikTok, YouTube - including both organic and paid distribution strategies, as well as how to build platform strategies against specific business opportunities. 
  • A demonstrated ability to translate business objectives into compelling content for the social media channel, with measurable results.
  • Experience recruiting, negotiating with, and building relationships with creators and influencers, focusing on brand-relevant talent and ROI-driven collaborations.
  • Ability to lead peers, working on projects with multiple internal stakeholders and collaborators, including creatives, marketers, analysts, customers, etc.
  • Comfort with statistics and analytics to measure results.

Nice to Haves 

  • Experience with creative tools and editing platforms such as Adobe Photoshop, Adobe Premiere Pro, Canva, Inshot, CapCut.
  • Comfortable with UGC photography/filming/editing and being on camera.
  • B2B experience in the beauty, health, and wellness industry is highly desired.

Salary Range

Our job titles may span more than one career level. The career level we are targeting for this role has a base pay between $111,500 and $130,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. Base pay ranges are subject to change and may be modified in the future. 

Who we are

StyleSeat is the premier business platform for SMBs in the beauty and wellness industry to run and grow their business; and destination for consumers to discover, book and pay. To date, StyleSeat has powered more than 200 million appointments totaling over $12 billion in revenue for small businesses. StyleSeat is a platform and marketplace designed to support and promote the beauty and personal care community. Today, StyleSeat connects consumers with top-rated beauty professionals in their area for a variety of services, including hair styling, barbering, massage, waxing, and nail care, among others. Our platform ensures that Pros maximize their schedules and earnings by minimizing gaps and cancellations, effectively attracting and retaining clientele.

StyleSeat Culture & Values 

At StyleSeat, our team is committed to fostering a positive and inclusive work environment. We respect and value the unique perspectives, experiences, and skills of our team members and work to create opportunities for all to grow and succeed. 

  • Diversity - We celebrate and welcome diversity in backgrounds, experiences, and perspectives. We believe in the importance of creating an inclusive work environment where everyone can thrive. 
  • Curiosity - We are committed to fostering a culture of learning and growth. We ask questions, challenge assumptions, and explore new ideas. 
  • Community - We are committed to making a positive impact on each, even when win-win-win scenarios are not always clear or possible in every decision. We strive to find solutions that benefit the community as a whole and drive our shared success.
  • Transparency - We are committed to open, honest, and clear communication. We hold ourselves accountable for maintaining the trust of our customers and team.
  • Entrepreneurship - We are self-driven big-picture thinkers - we move fast and pivot when necessary to achieve our goals. 

Applicant Note: 

StyleSeat is a fully remote, distributed workforce, however, we only have business entities established in the below list of states and, thus are unable to consider candidates who live in states not on this list for the time being. **Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

* Alabama

* Arizona

* California

* Colorado

* Florida

* Georgia

* Illinois

* Indiana

* Maryland

* Massachusetts

* Michigan

* Nebraska

* New Jersey

* New York

* Ohio

* Oregon

* Pennsylvania

*Virginia

* Washington