Integrated Communications Director (Remote)

Guild

United States of America / Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Future of Work
  • Post Date: 07/10/2024
  • Website: guildeducation.com
  • Company Address: 999 18th Street, Suite 2240, Denver, CO, 80202

About Guild

At Guild, we unlock opportunity for America’s workforce through education, skilling, and career mobility.

Job Description

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 30 states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. All salaries ranges are standardized nationwide and will not vary by region.

----

If you are an Internal Candidate, please apply via our Internal Job Board

----

At Guild, we uphold our Core Values in everything we do.  Our team emphasizes our Core Values in the following ways:
  • Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
  • Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
  • Be an Owner - holding self and others accountable to meet commitments
  • Create Belonging - recognizing the value that different perspectives and cultures bring to our company

Guild is hiring an Integrated Communications Director to manage our thought leadership program. In particular, we are looking for someone who can wear the hats of editor, publisher, writer, creative storyteller, project manager, and more. This role is part of the broader Integrated Communications team and will support overall Corporate Communications objectives to elevate the Guild brand by crafting distinct and provocative narratives that drive a Guild publishing vehicle, as well as support media pitches, executive communications, and event content strategy. 

As Integrated Communications Director, you will:

  • Drive creative storytelling to deliver outcomes across earned and owned media strategies, including: 
    • Write and collaborate on provocative and insightful thought leadership ideas by leveraging internal SMEs, independently reporting and conducting secondary research, and taking a fresh lens to big trends. 
    • Identify and edit internal and external writers and write articles independently to create articles and reports. 
    • Produce 1 large body of research annually and 1 pulse survey annually, to be published into reports and articles, that support Integrated Communications and Performance Marketing goals in tandem. 
    • Manage contractors and/or agencies, with prudent budget oversight.
  • Scale and optimize our owned media, top-of-funnel program, which should simultaneously advance Guild’s independent credibility as a thought partner to business leaders; balance or magnify the stories about Guild in earned media; and support B2B campaign priorities, including:
    • Set the vision and manage the overarching project management to accelerate the growth of Compass, Guild’s thought leadership blog, including coordination of editorial planning, freelancer and agency management, cross-team coordination and deadline management, distribution and publishing cadences, and measurement/optimization strategies and process. 
    • Produce ~4 articles per month for Compass, and partner cross-functionally to package those articles and ensure insights are utilized across channels.
    • Produce a monthly newsletter to grow audience and engagement with Compass content.
    • Optimize the UX, content strategy, and SEO of Compass to improve awareness and on-site engagement.

You are a strong fit for this role if you have:

  • Experience managing the publishing, editorial, and project management elements of an owned media program independently with limited support. 
  • Experience as a newsroom leader, and/or reporter and editor.
  • Proven experience growing audience with digital publishing.
  • Experience working on an in-house content marketing or communications team.

Preferred Competencies

  • Advanced understanding of Google Analytics 360
  • Experience writing, editing, and publishing thought leadership content for businesses targeting B2B audiences in the HR, Human Capital Management, Education Benefits, and/or Learning and Development space. 

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $150,000-$172,500 and variable compensation eligibility  as well as company stock options

At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own. 

Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others. 

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

  • Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
  • Access to a 401k to help save for the future
  • Open vacation policy for employees to rest and recharge
  • 8 days of fully-paid sick leave, to take the time to heal and or recover
  • Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
  • Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
  • Education benefits and tuition assistance to help your future development and growth
     

PRIVACY NOTICE

I understand that I am applying for employment with Guild Education and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may also use other service providers to assist in the application process.  Guild may share my information with such third-party service providers in connection with my application and for the start of employment. Guild will treat my information in accordance with Guild’s Privacy Policy.

I have reviewed and agree to Guild’s Privacy Policy as well as the privacy policies of the third-party service providers used by Guild associated with the application process. Please see the California Notice at Collection if you are an applicant that resides in the State of California. 

We use cookies to customize your user experience. Click “Agree” if you agree with our Policy.