Director, Digital Marketing (Remote)

Guild

United States of America / Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Future of Work
  • Post Date: 07/10/2024
  • Website: guildeducation.com
  • Company Address: 999 18th Street, Suite 2240, Denver, CO, 80202

About Guild

At Guild, we unlock opportunity for America’s workforce through education, skilling, and career mobility.

Job Description

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 30 states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. All salaries ranges are standardized nationwide and will not vary by region.

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If you are an Internal Candidate, please apply via our Internal Job Board

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At Guild, we uphold our Core Values in everything we do.  Our team emphasizes our Core Values in the following ways:
  • Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
  • Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
  • Be an Owner - holding self and others accountable to meet commitments
  • Create Belonging - recognizing the value that different perspectives and cultures bring to our company

We are seeking an experienced and dynamic Director, Digital Marketing to lead Guild’s B2B and B2C digital marketing initiatives. The ideal candidate will have a proven track record of driving successful digital marketing strategies, managing cross-functional teams, and optimizing online presence to achieve business goals.

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
  • Oversee digital marketing channels (SEM, email marketing, paid social, content syndication, etc.) ensuring they align with overall business objectives.
  • Identify trends and insights to optimize spend and performance based on the insights.
  • Lead, mentor, and manage a team of digital marketing professionals, fostering a collaborative and high-performance work environment.
  • Coordinate with internal teams and external partners to ensure cohesive and integrated marketing campaigns.
  • Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Ensure consistency in brand messaging across all digital channels.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Use data-driven insights to drive continuous improvement and optimization of marketing tactics.
  • Manage and allocate the digital marketing budget effectively, ensuring all activities are within budget and deliver maximum ROI.
  • Stay up-to-date with the latest digital marketing trends, tools, and technologies.

Qualifications:

  • Experience:
    • Minimum of 7-10 years of experience in digital marketing, with at least 3-5 years in a leadership role.
    • Proven experience in developing and executing digital marketing strategies that drive business results.
    • Experience supporting products or solutions in the enterprise b2b space a plus.
  • Skills:
    • Strong leadership and team management skills.
    • Excellent understanding of digital marketing concepts, best practices, and emerging trends.
    • Proficient in marketing automation tools, web analytics tools (e.g., Google Analytics), and CRM systems.
    • Strong analytical skills and data-driven thinking.
    • Exceptional communication and interpersonal skills.
    • Ability to multitask and perform under tight deadlines.

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $175,000-$197,500, as well as variable (bonus) compensation eligibility and company stock options. 

At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own. 

Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others. 

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

  • Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
  • Access to a 401k to help save for the future
  • Open vacation policy for employees to rest and recharge
  • 8 days of fully-paid sick leave, to take the time to heal and or recover
  • Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
  • Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
  • Education benefits and tuition assistance to help your future development and growth
     

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